All services

Custom Ruby on Rails Web Application Development

From first concept to full production: web applications built around your business processes, not the other way around.

Get in touch

Off-the-shelf software gets you surprisingly far, until your process no longer fits the boxes someone else designed. That is when a custom web application pays off: software that follows the way your business actually works, and that you can keep developing as you grow.

I build these applications with Ruby on Rails, a framework designed to turn ideas into working software quickly without cutting corners on quality. Whether you are a startup that wants to validate an MVP or an established company digitizing an internal process, you work directly with the developer who writes the code. No account managers, no hand-offs.

Why build your web application with Ruby on Rails

  • From idea to first version, fast

    Rails comes with proven solutions for what every application needs, such as authentication, background jobs, email and file uploads. That leaves more time and budget for the features that set your product apart.

  • Modern interfaces without a heavy frontend

    With Hotwire (Turbo and Stimulus), pages feel fast and interactive while the logic stays on the server. One codebase and fewer moving parts than a separate JavaScript frontend.

  • Simple, affordable infrastructure

    Solid Queue, Solid Cache and Solid Cable run background jobs, caching and real-time updates on your database, without a separate Redis setup. Kamal deploys the application to your own servers.

  • Code the next developer will understand

    I follow Rails conventions and write tests alongside the code. That keeps the application readable and maintainable, whether I keep working on it or someone else takes over.

  • Built to grow

    An MVP should not paint you into a corner. I choose an architecture that fits today's scope and leaves room for the next step, from more users to integrations with the tools you already use.

How I build your application

  1. 1

    Understand the problem

    Every project starts with a conversation about your business, not about technology. Which process are we supporting, who will use the application and what does success look like? Together we decide what belongs in the first version and what can wait.

  2. 2

    Build in small steps

    I work in short iterations and show working software early. You click through real screens instead of reading specifications, so we can change course while changes are still cheap. You always know what I am working on and why.

  3. 3

    Launch with confidence

    Before going live, the application is tested, secured and deployed to a production environment. With Kamal and Docker the deployment stays transparent and repeatable, on a database that fits your situation, such as PostgreSQL, MySQL or SQLite.

  4. 4

    Keep improving

    Launch day is a beginning, not an end. Real users show what works and what is missing. I can stay on as your long-term partner for new features, maintenance and security updates, so the application keeps up with your business.

Frequently asked questions

Is Ruby on Rails still a good choice for a new web application?

Yes. Rails is actively developed and is used for everything from small internal tools to large platforms. Recent versions added Hotwire, the Solid libraries and Kamal, which make it possible to build and run a complete, modern application with a small team.

Can you build an MVP for my startup?

Yes. An MVP is about learning as quickly as possible with as little code as possible. I help you define the smallest version that tests your idea, build it with the same care as any production application, and make sure it can grow once the idea proves itself.

Can my application connect to other systems?

Yes. I build REST APIs, integrations with third-party services and webhook implementations, so your application can exchange data with the tools you already use.

Can you also work on an existing Rails application?

Yes. I can extend an existing application with new features. If your main concern is keeping an application secure and up to date, maintenance and support is probably the better fit.

What should I prepare before we talk?

A short description of the problem you want to solve and who will use the application is enough. We work out the details together in the first conversation.

Other services

Technical Consultancy

An experienced outside perspective on your Rails project or team, with advice you can put into practice right away.

Maintenance & Support

Worry-free development with reliable support: your application stays secure, up to date and ready for what's next.

Have an idea for a web application?

Tell me what you want to build. I'm happy to think along about the best first step.

Get in touch